BIOPHILIC CONTENTMENT

MA Fashion Knitwear Project

This collection explores the desires of the post-covid in order to create a sustainable collection which appeals to them. It has discovered this consumers desire for clothes which are both comfortable and stylish so focuses on designing elevated loungewear. It also recognises the post-covid consumers interest in wellness particularly the Biophilia trend, an architecture term meaning to create designs which incorporate nature, which became popular during lockdown and therefore takes design inspiration from natural imagery.